The Story

Fashion has always been an instrument for expressing oneself. Fashion and brands serve to express who you are, what you do or what movement you stand behind.

It is not difficult to recognize if someone is a skater, a basketball player or a golfer. His or her clothes usually give it away after one look.

Out there, there is the right brand for almost everyone, the right fashion to show other people who you are.

But what about entrepreneurs? What about people who, unlike most, are constantly trying to implement ideas, create things, start-up and expand companies. People like us who give everything every day, seven days a week, 365 days a year?

We were missing a brand for ourselves. A brand that says: "We are different - we belong to the one percent of people who do not stop until we have reached our goals. 

For this reason, we created "theHustle.ch". A brand for those hustlers, entrepreneurs, tinkerers and start-up pioneers who are looking for a way to express themselves and who value high-quality, contemporary fashion.

The Mission

Through our fashion, we want to communicate in a simple and sometimes provocative way that we are hard-working and restless pioneers who fight for their ideas. Our brand should not only give you a way of expression, it should also encourage other people to take the step in the right direction. Out of the 9 to 5, into independence.

Be yourself and stand behind your mission!

The best way to achieve something is unconditional dedication and openly declaring your goals.

If you want to lose 10 kg of body weight. Tell everyone, post it on social media and talk about it. It will inevitably give you extra motivation. Once it is said and other people talk to you about it, you will stay motivated. You have something to prove not only to yourself, but also to the world outside.

That's the same with "TheHustle.ch". Our fashion and accessories tell everyone what you are and what you do. People will approach you, ask you questions and you will deliver answers. Tell them about your story, your dreams and your business.

Convince people of your idea and the lifestyle of an entrepreneur. Help others to find the same way. It is important: Wear our fashion with pride, shout it out and be ready for anything that comes your way!

 Let's do some stuff!